Gym Memberships At The United States Essay - 1023 Words

Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend not to go to the gym that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear has spread at a rapid rate globally, particularly in the womenâ₠¬â„¢s fashion industry. Since 2013 the increase in athleisure wear apparel has grown by 14% and accounts for 18% of the total clothing retail market. With this trend still catching on, active wear is expected to continue to grow at an average rate of 3.3% annually. Due to this rapid increase in purchasing athleisure wear the apparel industry will continue to grow especially Nike because they are the market leaders in active sportswear. For that exact reason I believe that Nike is a company that is worthShow MoreRelatedPlanet Fitness s Creative Marketing Plan932 Words   |  4 Pagesoffers to how they successfully attack an extremely competitive market. Company Background Prosperity hasn’t always been a characteristic of Planet Fitness, which was founded by Michael and Marc Grondahl. The two brothers bought a bankrupt Gold’s Gym in Leominster, Massachusetts in 1992 that turned out to be a terrible mistake, as they were evicted shortly after. This mistake affected the brother’s finances immensely, but helped them gain the knowledge that would catapult them into the positionRead MoreSuccess And Sustainability Of The Boot Camp Fitness Club1530 Words   |  7 Pagesthe Monroe, LA region. Competitor Analysis There are two Planet Fitness locations in the Monroe area. The gym that is open 24 hours, 7 days a week is located at 1205 Lamy Ln. A second location with more limited hours of operation is located at 119 Constitution Dr. The gym is designed to be a place for the average fitness consumer, which totals 85% of the population in the United States (Morell, 2015). Planet Fitness does not specifically cater to the extreme fitness guru’s or body builders.Read MoreAn On Site Corporate Gym1340 Words   |  6 PagesAn on-site corporate gym â€Å"is implemented by an employer. The goal of corporate fitness is to increase the amount of physical activity that an employee gets† (Bates). Giving employees easy access to gym equipment and classes helps them release stress and can keep them happier. In fact, physically active people are less likely to be overweight, have fewer chronic health conditions, and lower stress levels. On-site gyms can also benefit the corporation itself by increasing productivity, loweringRead MoreChoosing a Gym in the State of Illinois1044 Words   |  4 PagesChoosing a Gym In the State of Illinois, there are many gyms and health fitness’s to choose from. Each gym has its ups and downs depending on what gym you choose. Everyone that goes to a gym or health fitness chooses a gym depending on many factors, for example, which gym is closer to where I live, or which health fitness has the most benefits for me as a customer, or which one is the cheapest for me. Choosing a gym might sound simple, but you should consider a few things and ask a few questionsRead MoreExercise Science1181 Words   |  5 PagesAfter a long day at the office, no one feels like lugging yourself to the gym, but you cant neglect your health! Dont fret! You’re not alone†¦ Studies show that 60% of American adults dont get the recommended amount of physical activity, and over 25% of adults are not active at all. These statistics affect our health, motivation and every day stress. We want to minimize these statistics in our community and build a new gym facility is ri ght next door to our office! It will be available to all ofRead MoreEssay about Cycling: The Road to Good Health1008 Words   |  5 Pagesphysical results of cycling will boost your self-esteem and you’ll find yourself wondering why you didn’t start pedaling down the road to good health sooner. America is the land of milk, honey, and all you can eat buffets, so it’s no surprise the United States ranks high amongst the fattest nations on the planet. According to the American Heart Association, nearly one million Americans die of heart disease annually and more than seventy million Americans live every day with some form of heart diseaseRead MoreStrategic Analysis : The Fitness Industry1719 Words   |  7 Pages 2014 I. FitTime, like most other gyms and workout centers, operates in the fitness industry. The Fitness industry continues to steadily grow as entrepreneurs and small businesses see worthwhile market opportunity. With the ongoing obesity epidemic in the United States, fitness and exercise opportunities are becoming more and more popular for Americans. However, as a result of continued growth within the industry, fitness centers and gyms have become highly competitive businesses. InRead MoreEssay Competitive Analysis Section - Fitness Club1346 Words   |  6 PagesCompetitive Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitnessRead MoreTechnological Model Of The Technological Environment1092 Words   |  5 Pagesimplement systems that help solve human problems. These systems, as they relate to the fitness center, are far reaching and affect all aspects of gym design and operations, including equipment design, training aids, member experience and operational efficiency. On the technology dimension aspect, one of the most beneficial recent technological advances for gym members has been in the area of training aids, such as heart rate monitors/controls, MP3 players and downloadable workout routines, equipmentRead MoreMoney Can Buy You Happiness1340 Words   |  6 PagesFirst of all, money can help you participate and gain a healthier life. Some ways that you can gain a healthy life is you can buy healthy food, buy gym memberships and all of the accessories that people would need. When people think about going to the gym they only think about lifting the heaviest weight. But, by having the money you need you can go to the gym to get fit and in shape. By doing that you can live a more active life that is exciting and fun. By not eating healthy you can add to the multiplying